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Trusted measurement

A reproducible methodology for tracking AI visibility — built on captured prompts, scored signals, and engine-by-engine evidence. No black boxes.

25+

technical & entity signals scored per audit

4

frontier engines probed every run

5

composite scores per brand, 0–100

∞

audit history retained per workspace

Platform

One platform for everything AI says about you.

Audits, monitoring, and reporting in a single workspace. Built so a marketing team and an engineering team can use the same numbers.

Workspace

Purpose-built, reproducible, engine-agnostic.

Every audit is a snapshot of how AI sees your brand at a moment in time. Stack them across weeks and you have a defensible curve. Run them across competitors and you have a category benchmark. The platform handles the orchestration — your team handles the strategy.

Audits

Probe ChatGPT, Claude, Perplexity, and Gemini with five prompt classes. Capture every answer. Score every signal.

Monitoring

Schedule re-scans. Get drift alerts when an engine flips on you.

Reporting

Branded HTML and JSON export, a print-ready view (Cmd+P → Save as PDF), and a public-share URL for stakeholders.

How a probe runs

A measurement pipeline, not a checklist.

Every score traces back to a captured artifact: a prompt, an answer, a header check, an entity record. You can audit the auditor.

01 / Capture

Site + entity ingest

Crawl the site. Pull headers, schema, sitemap, llms.txt, OpenGraph, robots policy. Resolve the brand against Wikidata and Wikipedia.

02 / Probe

Multi-model prompting

Run five prompt classes against ChatGPT, Claude, Perplexity, and Gemini. Persist every raw response with timestamps, model versions, and citations.

03 / Score

Composite scoring

Five composite scores (Overall · Clarity · Differentiation · AI citability · Entity authority) computed from the captured signals. Weights documented.

04 / Surface

Prioritised remediation

Top three fixes ranked by expected score impact. Each with current copy, rewrite, and the reason it moves the number.

05 / Track

Longitudinal comparison

Re-scan on demand or schedule. Diff every signal. Detect engine drift before it costs you pipeline.

06 / Export

Reportable output

Branded HTML for stakeholders, structured JSON for engineering, a print-ready view for Save-as-PDF (Cmd+P), and a public link for clients. Same data, four surfaces.

Full lifecycle

One run, start to finish.

A third take — the complete trip, six stages, one continuous run. Nothing skipped.

stand scope · running
headers schema sitemap llms.txt
chatgpt claude perplexity gemini
0 overall score
#1 · +12 #2 · +8 #3 · +5
Δ +6 vs last scan
HTML JSON PDF
> starting the run — resolving site + entity…
The front door

Free live probe. $49 to keep it private.

Run ChatGPT and Perplexity against your domain live — free, no card required. Want it private from the start instead of public by default? $49, one time, up top before you even run it.

Run yours — free no login required · results in the live view
Models

Every frontier model, side-by-side.

No vendor preference. No single-model bias. Buyers move between engines — your measurement should too.

OpenAI

ChatGPT

Largest consumer surface area. Recognition here predicts general-market awareness.

Anthropic

Claude

Preferred by technical and operator audiences. A higher bar — recognition signals real authority.

Perplexity

Perplexity

Citation-native. Surfaces the exact sources AI is pulling from when discussing your brand.

Google

Gemini

Tied to Google's index and AI Overviews. A leading indicator for Search Generative Experience visibility.

Trust

Built on verifiable evidence.

Every claim in a Stand Scope report is backed by a captured artifact. We retain the raw payloads. You can re-derive the score.

Auditable

Reproducible. Inspectable. Versioned.

Model versions, prompt text, and timestamps are captured on every probe. Site signals are stored as the raw response, not a summary. If a vendor disputes a score, you can re-derive it from the artifact.

Reproducible

Same prompt, same model, same week — same answer captured for both your team and ours.

Versioned

Every audit is timestamped and immutable. Comparison reports diff signal-by-signal.

Portable

Export to JSON. Pipe into your warehouse. Own your AEO data.

Who it's for

Teams that treat AEO as infrastructure.

Founders defining a category. Marketing teams owning AI visibility as a metric. Agencies running it at scale.

Founders & GTM

Define the category

Verify what AI says when a buyer asks for "the best X." Track the gap to incumbents. Close it deliberately.

In-house marketing

Own AEO as a metric

Five composite scores, monthly trend lines, evidence on every claim. Walk into the QBR with numbers, not narrative.

Agencies & consultancies

Operate at scale

Run audits across up to 10 monitored brands per workspace. Schedule re-scans. Branded HTML/JSON export with a print-ready view. Read-only audit history API on Agency tier.

Scope

What we don't do.

If a buyer asks for any of the below, we are not the right vendor. The platform is the product.

× Bespoke websites or web design
× Outbound / SDR / lead-gen builds
× CRM implementation, RevOps consulting, pipeline systems
× “AI strategy” decks
× SEO services — link building, content production, ranking work
Recent teardowns

Real brands, real model output.

This is the same probe-and-score pipeline every audit runs — applied publicly.

northlake.io
Overall 58 / 100

Named correctly by 3 of 4 models, but never cited as a source — no llms.txt, thin entity graph.

fernwood-analytics.com
Overall 71 / 100

Strong Wikidata presence carries entity authority; category description drifts across models.

brightloop.ai
Overall 44 / 100

Confused with a same-named competitor by Perplexity in 4 of 5 prompt runs.

Illustrative examples — fictitious brands, real scoring mechanism.

Stand Scope
No pitch needed

You just watched it work. That's the whole pitch.

Haven't run one yet? Free Probe Check up top — no card, no login. When you want monitoring, full history, and the remediation plan across every engine, the platform's ready.